A sweet and touching ad for Cesar dog food.
Agency: AMV BBDO, London
Source: Copyranter
The Only Unfair Thing Ever
Jason Jones learns that profiling is unfair only when it’s directed against you. http://on.cc.com/170orDk
Remember that time walking down University when that guy came out from behind the Pizza Hut and gave us a free pizza? It was at that moment that I knew miracles were possible.
(Source: kdljslfrk, via thatshirrarious)
I have a hard time believing that the brief for this campaign was so focused on the beauty of one’s dog. But no matter. As the great copywriter Gary Lennox used to advise, “Never let the brief stand in the way of a good ad.” The idea of dog selfies is perfect for our times, and this campaign could go on forever.
Source: I Believe in Advertising
“For better looking dogs.”
Advertising Agency: Porta, Santiago, Chile
Chief Creative Officer: Kiko Carcavilla
Creative Director: Felipe Valdivia, José Miguel Pizarro
Art Director: Eugenio Spencer
Copywriter: Matías Roa
Photography: Claudio Robles, Eugenio Spencer
Beat us to it!
AD TEACHINGS: GREAT ADVICE FROM SETH GODIN
Seth Godin’s blog is definitely worth a follow. See below.
You don’t have to pander
Merely giving the people what they want is a shortcut to banality, mediocrity and invisibility.
The agency that gives its clients exactly what they think they want never deserves to win Agency of…
Jesus, yes!!
When I was young, I used to admire intelligent people; as i grow older, I admire kind people.
